Amelia WilliamsYour brand needs more than generic emails to busy journalists to stand out across New Zealand. You need a dedicated team that knows local media and crafts stories people genuinely talk about.
Between planning launches, managing company reputation, and pitching stories, picking the right public relations (PR) agency can feel overwhelming.
We dug into local firms across town to find out who delivers honest results without burning through your marketing budget. Here are the best PR agencies in Auckland to tell your story.
How much does PR cost in Auckland?
Hiring a PR agency in Auckland typically costs between $3,000 and $8,000 per month on a standard retainer, excluding 15% Goods and Services Tax (GST).
| Engagement Model | Typical Cost Range (NZD) | Best Suited For |
|---|---|---|
| Boutique Retainer | $3,000 – $5,000/month | Local media pitches, storytelling, and outreach |
| Mid-Market Retainer | $5,000 – $8,000/month | National media campaigns, regular content, and active outreach |
| Enterprise Retainer | $10,000 – $20,000+/month | Crisis management, international campaigns, and executive counsel |
| Standard Project Campaign | $5,000 – $15,000 total | Product launches, seasonal announcements, or media events |
| Large Corporate Campaign | $20,000 – $50,000+ total | Multi-phase brand debuts or major corporate rollouts |
| Senior Consultant Hourly Rate | $125 – $250+/hour | Ad-hoc strategic counsel and specialised media advice |
| Performance Pricing Model | Approximately $999 setup + $999/placement | Pay-on-success arrangements for suitable news stories |
1. Undertow Media NZ
Website: https://www.undertowmedia.co.nz/
Address: 7 Millais Street, Grey Lynn
Contact: +64 9 303 0233 | [email protected] | New business: [email protected]
Office Hours: Monday – Friday 8:30 AM – 5:30 PM
Undertow Media NZ maintains personal oversight on every account while supported by an experienced team of directors and managers.
Their hands-on approach keeps your campaign organised whether you sign on for a long-term retainer or book a standalone project launch.
We had a chat with them about their onboarding routine, and their sharp instinct for shaping headlines stood out right away. They agree on objectives, fees, and key performance targets upfront so you know what the campaign is working toward.
They also combine PR with influencer outreach, social media, and live events.
For routine office contact, though, you’re working with a weekday schedule. Anyone needing regular weekend meetings should agree on those arrangements separately rather than assuming they’re part of the usual opening hours.
Customer Reviews
Truly a standout PR agency in Auckland
Undertow Media is truly a standout PR agency in Auckland. Their expertise in earned media and influencer relations agency services is unmatched. I’ve been so impressed by their strategic approach to activations and the innovative way they handle brand narratives. An incredible team to work with!
— Ella McNeil | Google Review
A fantastic public relations agency in New Zealand
I’ve had such a great experience working with Undertow Media. They bring a fresh, creative approach to PR and really understand how to build meaningful connections between brands and their audiences. From influencer campaigns and social media to activations, the team is thoughtful, organised, and consistently delivers. A fantastic public relations agency in New Zealand, highly recommend!
— Hannah Brooks | Google Review
2. Lily & Louis PR
Website: https://lilyandlouis.com/
Address: 17D Sale Street, Freemans Bay
Contact: 09 360 4466 | Jacqui: 021 503 335 | [email protected]
Hours: Monday – Friday 8:30 AM – 6:00 PM
Creative brand publicity is the main calling card at Lily & Louis PR, led by managing director Jacqui Ansin. The team pairs media experience with eye-catching product launches across lifestyle, fashion, automotive, and property brands.
They handle both consumer and business-to-business (B2B) communications, crafting material for news desks and social channels alike. Their portfolio includes work for names like Porsche and designer Trish Peng.
We appreciate that they pair campaign coverage with talented web designers, giving visitors something useful to navigate after hearing about your brand.
The main thing to consider is the type of PR support you need. This team works across several industries and focuses on creative brand PR rather than specialising only in technology.
If your project is highly technical, it may be worth comparing their relevant experience with an agency that specialises specifically in technology PR.
Customer Reviews
Professionalism, creativity and execution cannot be faulted
Lily and Louis have delivered time after time for BravoTV NZ, putting together seamless branded events for both trade and consumers. Their professionalism, creativity and execution cannot be faulted and we look forward to working with them long into the future.
— chris taylor | Google Review
Managed without fault, and the timing was impeccable
Lily & Louis launched our brand to the market with quite a splash. By the end of the campaign, I’m pretty sure there wasn’t anyone left in New Zealand that didn’t know about us. The whole campaign was managed without fault, and the timing was impeccable.
— Christopher Wilson | Google Review
3. Impact PR
Website: https://impactpr.co.nz/
Address: 322 Riddell Road, Glendowie
Contact: +64 9 575 2722
Hours: Monday – Sunday 8:30 AM – 5:30 PM
Direct access to senior consultants sets Impact PR apart from firms that pass client work down to junior staff. You work with experienced advisors on media planning, speech preparation, and news distribution.
They offer practical interview training alongside publicity, helping leaders prepare for high-stakes press encounters.
On top of that, their services cover internal corporate communications and consumer campaigns, including brand events and influencer partnerships.
That said, their location is worth considering for in-person meetings. The address is away from the central business district (CBD), so it may be less convenient than a central office when most of your working day is spent downtown.
Customer Reviews
A standout PR agency to work with
We value PR partners who understand what makes a story newsworthy — and Impact PR consistently delivers. Mark and the team provide well-crafted, relevant pitches that respect editorial needs and timelines. Their content is clean, timely, and tailored, making it easy for us to turn around quality stories for our audience. Their professionalism and speed make them a standout PR agency to work with. Highly recommend engaging with Impact PR.
— Shadda Lie Catugal | Google Review
Granted loads of press coverage and attention
Mark has been an incredible asset to our new Vr business that opened in Auckland. We have been fortunate to form incredible connections with other businesses, been granted loads of press coverage and attention and more. We couldn’t be happier that we chose Impact PR for our PR needs. Highly recommend!!!!
— Tristan Swasbrook | Google Review
4. Goode PR – PR Agency Auckland
Website: https://goodepr.co.nz/
Address: 1 Northumberland Avenue, Hauraki
Contact: +64 9 480 9948 | [email protected]
Hours: Monday – Friday 8:30 AM – 5:00 PM | Crisis Support: Available 24/7
Operating since 1991, Goode PR uses a flat company structure where customised teams tackle specific client goals. Their senior advisors build tailored strategies around the campaign rather than taking exactly the same approach to every brief.
A founder friend told us their crisis preparation playbook completely saved their executive team during a messy public product recall.
They also mentioned that the team offers 24/7 crisis availability and runs risk assessments before problems arise.
Just keep the difference between crisis access and routine office contact in mind. The regular office day finishes at 5 PM on weekdays, so if you’re only available in the evenings or on weekends, you’ll need to schedule an earlier meeting.
5. Pursuit PR
Website: https://www.pursuitpr.co.nz/
Address: 5/48 High Street
Contact: +64 27 279 5742 | [email protected]
Hours: Monday – Friday 9:00 AM – 6:00 PM
Fast-growing software and B2B brands need publicists who understand complicated products, and Pursuit PR fills that gap cleanly.
This agency is the New Zealand partner in Convoy, a global network linking more than 30 independent PR agencies across over 50 cities.
That international reach gives local companies access to overseas agency connections when expanding into foreign markets.
Thus, they shape thought-leadership pieces, messaging frameworks, and investor communications for growing businesses. They also guide leadership teams through stakeholder issues and corporate crises.
The main consideration is whether the agency fits your brand. Since they focus mainly on technology and B2B communications, they may be less suitable for consumer beauty or lifestyle campaigns.
Customer Reviews
Always very communicative and professional
I’ve had the pleasure of working with Pursuit PR on numerous occasions. The team is always very communicative and professional. Paul and Robert always provide easy to follow and concise briefs for their clients. I’m always confident that the client’s expectations will be met, and exceeded, when working with Pursuit PR.
— Megan Blackwell | Google Review
