About Us

What we do

Nestled on the vibrant shores of Hauraki Gulf, Auckland stands as a testament to the seamless fusion of natural allure and cosmopolitan charm. Our team is all about unveiling the concealed treasures and cherished local gems that define Auckland as the epitome of excellence.

We go beyond the usual tourist attractions, delving into the heart of Auckland’s diverse neighborhoods to bring you the finest insider insights and recommendations.

Meet our team

These local urban explorers are not just writers but also storytellers deeply embedded in the fabric of the city. Join our team as we explore Auckland, one local story at a time.

Amelia Williams
Amelia Williams
Amelia Williams brings the wilderness to Auckland’s doorstep. When not exploring nature trails, Amelia volunteers for local environmental projects, cultivating a community of eco-conscious enthusiasts.
Katy Rosser
Katy Rosser
Katy Rosser grew up in Palmerston North but now calls Auckland home, having lived here for the last 13 years. She’s also a hugely accomplished FMCG expert who’s worked for Cadbury (Mondelez) and Goodman Fielder, and now, for Ceres Organics as a National Account Manager. When not doing that, she’s tracking down more of Auckland’s secrets for us, usually while spending time with friends and family!
William Smith
William Smith
William Smith is our versatile urban explorer with a background in architecture and an unquenchable thirst for city life. When he’s not deciphering architectural wonders, William can be found at local art exhibits, showcasing his love for the intersection of design and culture.
Jordan McCrae
Jordan McCrae
Staff Writer
Jordan has lived in Auckland his entire life and will always be grateful for that fact! He often goes on hikes to explore more of our gorgeous city and loves sharing the best spots for killer photos with others. He believes that Auckland’s natural beauty has played a big part in his own creative endeavours as a music (and commerce) student at the University of Auckland. When he’s not producing music or finding more of Auckland’s wonders for us, he can often be found watching football games. If there’s a Manchester United game, he’s often cheering for them!
Zoe Roche
Zoe Roche
Staff Writer
A graduate from the University of Auckland, Zoe has long been interested in the magic of language and thought, majoring in both English and Philosophy. These interests have led her to a prolific and multifaceted career – one that has certainly benefited our publication. She’s a big fan of continuous learning as well, and uses her assignments from us to discover more about both writing and our beloved Auckland.

How do we find the best of everything?

Our approach begins with an in-depth investigation into market leaders, and understanding why they hold that position. Once we’ve pinpointed the top contenders, we put them to the test through a meticulous review process, designed to answer the very questions you’d ask before making decisions.

Firstly, we scrutinize the claimed purpose of a product or service. If a product touts itself as an “all-in-one cleaning tool”, our focus centers on its cleaning efficacy. For services positioning as a "one-stop-shop for home essentials”, we assess the breadth and quality of their offerings.

During testing, we meticulously compare features against the competition, highlighting exclusive strengths and flagging any shortcomings. We also evaluate the product's value relative to its price point, ensuring a fair assessment.

Recognizing the subjective nature of individual experiences, we incorporate real customer feedback to gauge overall quality, taking note of both praises and criticisms. Additionally, we observe how brands or companies respond to customer input.

After a thorough examination, the ultimate question arises: Would we buy it? If the answer is affirmative, the product or service earns a coveted spot on our list of the best in Auckland. If not, we will continue the search until we find options that meet our stringent standards.

Learn more about our methodology

How do we make money?

Our primary support comes from our readers. We believe in transparency and want you to know that we do not accept money for reviews. Instead, we rely on affiliate links to sustain and enhance our platform.

When you make a purchase through these links, we may earn a commission, which helps keep our site operational and content flowing.

Our talented team of writers, who are passionate about uncovering the best in Auckland, invest time and effort in creating valuable, unbiased content. Your trust is paramount, and we prioritize delivering authentic recommendations based on our experiences and thorough research.

It’s important to note that all products and services featured in our reviews are presented without warranty. We strive to provide accurate and honest information, but individual experiences may vary.

If you ever have feedback or notice that needs correction, we value your input. Feel free to reach out to us and our dedicated support team will promptly address any concerns or queries you may have.

We appreciate your support in making our website a reliable resource for discovering the finest experiences in the city.

Learn more here

Want to get in touch? have an idea or suggestion?

Whether it's feedback or ideas, we're always happy to hear from fellow Aucklanders. Email us at [email protected] or submit through this form.