Shoppers at the soon-to-be-opened Noel Leeming store at Westfield Newmarket, are in for a\ndigital surprise. New Zealand\u2019s largest appliance and technology retailer has today unveiled\nNola, it\u2019s new digital human team member who will be based at the flagship store to help\nshoppers navigate the store and answer questions they have.\n\n\n\n\n\nhttps:\/\/youtu.be\/_MNwLdgMG60\n\n\n\n\nTim Edwards, Noel Leeming CEO, says \u201cNola is one of the first human-like interface backed\nby artificial intelligence to be used in the New Zealand retail space. She\u2019s highly\nconversational and has a database of queries and answers that will be updated as her\ntraining progresses.\u201d\n\n\n\n\n\u201cWe\u2019re excited to deliver this technology to our customers, and to see how Nola can help\nenhance their in-store experience. Noel Leeming is known as leaders in innovation and\ntechnology and to be pushing the boundaries of how technology can create amazing\ncustomer experiences using Nola is a fantastic step for us,\u201d he says.\n\n\n\n\n\u201cWe see her being a new way customers can interact in store and have committed to\ngrowing her across platforms as we learn what our customers like about her and what they\nwant her to help with.\u201d\n\n\n\n\n\u201cOur team members are excited about how Nola will enable them to deliver great outcomes\nfor customers by supporting wayfinding tasks so that they can focus on providing hands-on\ninteractions,\u201d says Mr Edwards.\n\n\n\n\nNoel Leeming is investing in Nola's learning and development with future aspirations of her\nplaying a wider role across different platforms. Much like the human mind, Nola\u2019s knowledge\nand expertise will develop with information through customer interactions over time. She was\ndesigned to represent the best of parts of the Noel Leeming team and their customer service\nethos.\n\n\n\n\nNola was created in partnership with UneeQ and Jade, leading providers of AI-powered technologies to enhance and personalise customer experiences. \n\n\n\nUneeQ\u2019s platform enables chatbots to become an engaging, visual customer experience that\nembodies a brand and brings the human touch back to a digital world.\n\n\n\n\nUneeQ CEO, Danny Tomsett, says: \u201cGreat AI should be designed to enhance what humans\ndo. Noel Leeming understands this, and they\u2019re leveraging technology as a tool to support\nand empower their in-store staff to achieve more for their customers.\u201d\n\n\n\n\nJade software developed Nola\u2019s conversation design and question and answer capabilities.\n\n\n\n\nJade\u2019s CEO, Charlotte Walshe says, \u201cNola is about better customer experiences and\nengagement. She will be a helpful store concierge at the front entrance, guiding customers\nand providing information, with the ability to call on her Noel Leeming team members for\nadditional support should the customer desire it.\u201d\n\n\n\n\nNola has been through her team member inductions for the past couple of months and will\nhave her first day in-store this week.\n\n\n\n\nNola\u2019s first day coincides with the opening of Noel Leeming\u2019s newest store at Westfield\nNewmarket. This store is unlike any other shopping experience, it\u2019s a leader for innovation\nand forward-thinking retail design, offering consumers exclusive products and never-before-\nseen appliance experience zones from Thursday 26 September.