This July POWERADE will launch new POWERADE Active Water, the brand's first scientifically formulated sports water with added B vitamins for energy, natural flavours and no sugar.
POWERADE Active Water has all the benefits of the ION4 electrolyte system to help active Kiwis stay hydrated. The new drink is formulated with sodium, potassium, calcium and magnesium to replace electrolytes lost during sweat, B vitamins for energy and natural flavours for taste.
Launching with two delicious all-natural flavours – Peach & Apple and Lemon, in a new no sugar formulation, POWERADE Active Water is the perfect choice for anyone living a busy active lifestyle.
NSW Institute of Sport Principal Scientist, Dr Kenneth Graham, said that staying hydrated during and after exercise is important to help people get the most out of training.
"Powerade Active Water is a good option for people who are looking for drinks that are sugar free but also contain electrolytes to support hydration," he said.
Jodie Timmins, POWERADE Senior Brand Manager, said the new POWERADE Active Water product range has been introduced to meet the needs of active New Zealanders.
"We know active people are looking for ways to help replace electrolytes lost in sweat after exercise" said POWERADE Senior Brand Manager, Jodie Timmins.
"POWERADE Active Water provides the same great benefits of POWERADE's unique ION4 formulation, in a sugar-free alternative, ideal for any active occasion. From a walk or yoga class, gym session or somebody playing sports." added Timmins.
The new product launch will be supported by an integrated marketing campaign, including out of home, digital and social media, PR, sampling and POS. The campaign will also leverage fitness partners and influencers to spread the message.
POWERADE Active Water is available in two delicious flavours, Peach & Apple and Lemon, in a 750ml bottle with sipper cap, nationwide from 29 July 2019.