Yesterday, international fashion brand Superdry expanded its global reach and opened their first flagship New Zealand store at 101 Queen Street.
The opening celebrations kicked off with DJ09's morning beats and Mai FM's street crew encouraging the growing queue to crack the code to their lock box to be in to win the ultimate Superdry x Mai FM prize pack.
With a line out the door at 9am, the first 100 shoppers to spend over $100 received free Superdry leather jackets, Superdry t-shirts and Superdry accessories.
Musician Stan Walker, actress Grace Palmer and celebrity and fashion stylist Sammy Salsa were amongst the first to shop in-store.
Superdry, born in 2003 out of the boot of a car in central London, has seen exponential growth in recent years.
With over 500 stores worldwide, New Zealand marks the 47th country and frontier for the fashion giant. Superdry Auckland will mark the 18th store opened under Brand Collective Pty Ltd., who first secured the international license in 2007.
STORE OPENING HOURS
Monday - Thursday 9:00 AM - 6:00 PMFriday 9:00 AM - 7:00 PMSaturday - Sunday 10:00 AM - 5:00 PM
WHERE: 101 Queen Street, Auckland, 1010