I Love Ugly and Bailey Nelson present their inaugural collaborative eyewear collection, fusing I Love Ugly’s position as an internationally recognised everyday premium menswear brand with Bailey Nelson’s innovative approach to contemporary eyewear.
Centred on three unique styles; The Rocco, The Aston, and The Enzo, the debut eyewear collection combines I Love Ugly’s design approach of sophisticated simplicity, with Bailey Nelson’s expertise in crafting premium, design-conscious eyewear at an affordable price.
Each style, crafted from premium materials, is inspired by timeless shapes of yesteryear reinterpreted with I Love Ugly’s signature twist, and Bailey Nelson’s premium technical detailing and construction.
The Rocco is the eyewear collection’s most adventurous style, presenting a futuristic take on flat top sunglasses synonymous with 90s popular culture. A sleek, streamlined frame the Rocco is cut from a premium Mazzucchelli acetate in three colourway options; Orange Tortoise, Matte Black and statement-making White.
The Aston is inspired by the timeless sunglass styles of the 50s, beefed up with contemporary proportions and detailing. Similar to the Rocco, the Aston is crafted from premium Mazzucchelli acetate, an Italian heritage brand producing world-renowned acetate since 1849. Featuring custom tooled I Love Ugly “+” rivet detailing on frames and temples the Aston is available in three colourway options; Black, Butterscotch, and Crystal.
The Enzo is designed for the detail-orientated, taking precedence from the elliptical optic styles of the 60s. Crafted from premium Japanese beta titanium, the Enzo offers a light, seamless-looking frame fit with flex spring hinges engineered for optimal functionality and fit. Available as a sunglass in Brushed Black and as an optic in both Brushed Black and Brushed Silver the Enzo is the collection’s most advanced style.
Produced by two independently owned Australasian brands, the aim of the inaugural I Love Ugly x Bailey Nelson eyewear collection is to embody both companies shared core values; innovative everyday premium product constructed from high-quality materials available at an affordable price.
The I Love Ugly x Bailey Nelson eyewear collection will be available through I Love Ugly at iloveugly.com and I Love Ugly Flagship Stores, and Bailey Nelson at baileynelson.com and select Bailey Nelson Flagship Stores globally from February 28, 2019, 4pm NZT.