Wine in a can has placed among New Zealand\u2019s most elite wines for the first time, signalling a change that could prove more fundamental to the industry than the introduction of screw caps in the early 2000s.\n\n\n\n\n\n\n\nWellington-based wine company Archer McRae\u2019s JOIY Savvy Society Marlborough Sauvignon Blanc is the first-ever canned wine to place in the coveted Top 50 at the 2019 New World Wine Awards.\n\n\n\nGlobally, cans are the fastest-growing new category of wine. In the US, sales grew 43% in the year to June 2018, and since Archer McRae introduced aluminium cans to their brand JOIY four years ago, the company\u2019s sales have increased over 400%. JOIY Co-Founder Cath Archer says she\u2019s expecting New Zealand\u2019s canned wine market to skyrocket in the next few years.\n\n\n\n\n\n\n\n\u201cIn terms of sustainability and convenience, aluminium cans win hands down. Aluminium is the most recycled beverage container in the world and it takes ten times less energy to recycle than glass, plus it\u2019s far lighter to export.\n\n\n\n\u201cPlus it\u2019s a more realistic serving size - a can of our wine is a 250ml serving, which is two glasses. How many times have you wanted to share one glass of wine with a friend, but you want to drink white wine and they want to drink red? Or you open a whole bottle and then you find you either drink more than you want or have to leave half a bottle to go off?\u201d she says.\n\n\n\nJOIY has been the top-selling canned wine in Canada since arriving there three years ago and now they are set to take over the New Zealand wine scene. With a range of six varietals, JOIY has the largest range of canned wines by a New Zealand producer, as well as being the first New Zealand company to ever produce wine in a can. \n\n\n\n\n\n\n\nJOIY Savvy Society Marlborough Sauvignon Blanc was recognised in the top 50 of more than 1,200 entries submitted by 176 wineries from New Zealand and overseas. The New World Wine Awards were judged by a panel of 17 independent wine experts and every entry was blind tasted, with only varietal, vintage and country of origin noted.\n\n\n\nThe practicality of JOIY\u2019s canned wine is ideal for New Zealanders who love the outdoors and adventure. Aluminium is lighter than glass and doesn\u2019t bring the risk of broken glass in a backpack. It\u2019s the perfect addition to a summer's day, allowing Kiwis to lounge on the beach, or hike up a mountain; enjoying New Zealand landscapes with a JOIY wine in hand. With their chic cans and stylish packaging, JOIY appeals to all occasions and lifestyles. \n\n\n\nPerfect for the warmer months ahead, this New Zealand made wine is here to EnJoiy.